Why Teaching will Double Your Credibilty & Customers!- We all know that Teaching Sells. Well if you are a fan of almost any marketing guru at the moment then you would have heard it by now.
To quote Perry Marshall on the topic if you want to sell a drill then teach people how to make better holes, don't sell your drill.
Or an even simplier example could be a second hand car salesman who puts out a report saying - "What to watch out for when buying a second hand car!" or "How to Spot a Dodgy car Salesman"
- Sorry had to throw that one in. Please don't take offense if you sell cars. But I wish some people would do that kind of marketing though.
Anyway Why is it that Teaching Does Sell?
Here are two reasons-
1. It immediately gives the seller expert credibility and higher status in the industry they are in.
The teacher has obviously reached a point of mastery and confidence that they can teach and consult others on how they do what they do. The make themselves stand out from the crowd.
2. Teaching removes presssure. Yep it is the removal of the 'pressure to buy' that draws people to them to be educated and creates that trust. Naturally once they have learnt something the prospect is much closer to purchasing from the 'teacher' simply because of greater credibility and assurance. This 'teacher' can also charge a higher premium price as they are perceived as being worth more and giving more value compared to the 'average joe' selling the same thing.
So what do you have in your mind that you could be teaching your prospects or clients that you already have on your list? - What Problems have you solved for people that you could teach them to do themselves? What secrets could you reveal that would make you an instant expert? If you know something then let it out becasue the more you do the more people are attracted to you and will feel comfortable asking for your help.
So go out and teach and see what happens, I am confident you will enjoy the process and your customers will too.
Marc .
Pressure Free Sales Coach.
